The sad experience behind Liu Qiangdong’s successful entrepreneurship is too surprising

With the development of society, more and more people like convenience and will buy things online, so an industry e-commerce has been born. For example, Alibaba, Pinduoduo and JD, the three e-commerce giants in China, basically account for more than 90% of China’s e-commerce. JD has the highest turnover, with annual turnover reaching hundreds of billions. Such a successful company, Who is the founder behind this company? I believe everyone is very curious.

The founder of this company is the famous Liu Qiangdong. His entrepreneurial story is really wonderful. Today, let’s talk about Liu Qiangdong.

Profile of Liu Qiangdong

Liu Qiangdong, male, Han nationality, was born in Suqian, Jiangsu Province on February 14, 1974, and his ancestral home is Xiangtan, Hunan Province. Chairman of the Board of Directors of JD Group, graduated from Renmin University of China with a bachelor’s degree, a member of civil construction, and honorary village director of Pingshitou Village, Fuping County, Hebei Province. It can be seen that Liu Qiangdong is not only a school bully, but also a good official. His future is promising. Why did Liu Qiangdong become an entrepreneur again.

Liu Qiangdong was born in Suqian, the poorest city in Jiangsu Province. In a very poor place, his family conditions are also very poor. In order to make a living for his family, his parents went out to run boats all the year round, so Liu Qiangdong was left to grandma to take care of him when he was young. Sometimes his family was too poor to eat enough, let alone meat. Usually, he could only eat corn and sweet potatoes. Sometimes when he can have a meal of white rice at home, he can feel happy as if it was the Spring Festival. As for meat, you can eat it once or twice a year at most. Sometimes if he and his sister really wanted to eat, Grandma would make them a bowl of lard soup with the lard in the jar to satisfy their cravings. It can be seen that Liu Qiangdong often suffered from hunger when he was a child, and he developed the habit of bearing hardships and being hard-working since childhood, which is very good for Liu Qiangdong.

Liu Qiang Enters the City

Liu Qiangdong is a very ambitious person. He always wants to go to big cities to see the prosperous scene. He came to Nanjing alone. His clothes were out of place with the prosperity of the city. He felt that he was trying to go to a bigger city. Later, Liu Qiangdong was admitted to the sociology department of Renmin University of China with an excellent score of 688. This also makes Liu Qiangdong very excited. After all, a good university can exercise itself.

In 1993, Liu Qiangdong, a sophomore, was attracted by programming. He often went to study related courses in his spare time. Sometimes he slept in the computer room for learning convenience and went to the classroom in the morning. His talent and hard work made him achieve little in programming. Later, he not only compiled a catering management system for a foreign restaurant, but also compiled a power management system for his hometown government. He made a lot of extra money and soon accumulated a bucket of money in his life.

Liu Qiangdong started his own business and opened a restaurant with a debt of 200000 yuan

Liu Qiangdong is an ambitious entrepreneur. He thinks that entrepreneurship is the only way out, so he began to use his savings to open a restaurant. Soon after the restaurant opened, the performance was still considerable and he made a lot of money. As the boss, Liu Qiangdong is certainly very happy. So he decided to reward employees, doubling their salaries and giving them a watch. He thought that this would make his employees more motivated, but he did not expect that being too nice to them would also cause trouble. The excellent treatment made the staff feel that this was a boss who was easy to fool, so they began to take kickbacks. From the chef to the purchaser to the front desk, they all joined together to pocket his money. Finally, it not only led to the closure of the restaurant, but also made Liu Qiangdong owe 200000 yuan. This failure of entrepreneurship has hit Liu Qiangdong very hard. After all, it is the first time for him to start his own business.

Liu Qiangdong can only work to pay off debts. With a fixed salary every month, I paid off the debt little by little. After paying off the debt of 200000 yuan. Liu Qiangdong was relieved that the debt was paid off.

Liu Qiangdong quit his job and started his own business.

In 1998, Liu Qiangdong quit his job in a Japanese enterprise and came to Zhongguancun with only over 10000 yuan, starting his entrepreneurial journey again. At that time, Liu Qiangdong, who was also named Jingdong Multimedia, began to sell CDs and recorders here, which was actually the predecessor of Jingdong Mall.

It can be seen that Liu Qiangdong’s entrepreneurship is difficult.

Although it is just a small shop, the profit is not low at all. For products such as CD burners, the industry’s profit is as high as 300%. This time, Liu Qiangdong was cautious and would do everything himself. Later, he opened branches in other places and had to check each procedure by himself. By 2001, JD had become the largest agent of optical and magnetic products in China. Such achievements made Liu Qiangdong very happy, but he was not satisfied with the status quo.

The emergence of e-commerce has made the business of Liu Qiangdong’s stores very poor.

Liu Qiangdong decided to take JD to the network. In January 2004, the”Jingdong Mall” was officially launched. Finally, he caught up with the wave of e-commerce, but compared with his competitors, his speed was still a little slow. After the launch of Jingdong Mall, it did not stir up too much waves, and Liu Qiangdong once again fell into the entrepreneurial dilemma. Later, JD chose to focus on electrical appliances, while maintaining its original intention to strictly control product quality, which made JD Mall gain the trust of countless consumers. After going through one pass after another, JD has gained a firm foothold in the e-commerce era. JD has developed rapidly. It was successfully listed in 2014, and Liu Qiangdong’s wealth also soared. He became a billionaire.

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